The race that's run before the one for President--that's "the money
primary." But more than money must be acquired in the early
campaign for President. What's often just as important in securing
candidate viability and success is the media coverage garnered
during this time, since this is frequently the first decisive test
of a candidate's presidential strength. The election years of 1988
and 2000 stand out among recent presidential nomination campaigns
because they were two elections in which both major parties had
open nomination contests. In this book, Michael J. Goff looks at
the pre-candidacy and early candidacy periods of each of these
election cycles and the decisive impact that the money primary had
on both. His study confirms the pivotal importance of money and
media coverage in a successful nomination bid and suggests the
advent of yet a new period in the ever-evolving system of
presidential selection.
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