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Books > Business & Economics > Business & management > Business strategy
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Business Project Management and Marketing - Mastering Business Markets (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,661
Discovery Miles 26 610
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Business Project Management and Marketing - Mastering Business Markets (Paperback, Softcover reprint of the original 1st ed. 2016)
Series: Springer Texts in Business and Economics
Expected to ship within 10 - 15 working days
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Marketing and implementing large-volume orders and major projects
calls for specific types of expertise. This textbook deals with all
of the management tasks involved: order management, inquiry
evaluation and proposal preparation, pricing and revenue planning,
order financing and financial engineering, contract management,
negotiation management, project management, and finally project
cooperation. Adopting a cross-sector perspective, it examines both
traditional manufacturing industries and business-to-business
services. All contributions are presented in an accessible style,
making the book well-suited as both a managerial textbook and
valuable practical guide.
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