Business Project Management and Marketing - Mastering Business Markets (Paperback, Softcover reprint of the original 1st ed. 2016)

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Springer Texts in Business and Economics
Release date:	March 2018
First published:	2016
Editors:	Michael Kleinaltenkamp • Wulff Plinke • Ingmar Geiger
Dimensions:	235 x 155 x 21mm (L x W x T)
Format:	Paperback
Pages:	399
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-662-56930-6
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Accounting > Management accounting Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-662-56930-2
Barcode:	9783662569306

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