Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults > Elderly
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Mass Media, An Aging Population, and the Baby Boomers (Hardcover)
Loot Price: R3,691
Discovery Miles 36 910
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Mass Media, An Aging Population, and the Baby Boomers (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Total price: R3,711
Discovery Miles: 37 110
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The baby boomer generation is heading toward their retirement
years, and uses of mass media - as well as the images portrayed in
these media - are already being influenced by this demographic
shift. This book comprehensively examines the linkage between media
and aging issues, addressing mass media theory and practice as it
relates to older people. Mass Media, an Aging Population and the
Baby Boomers explains why aging baby boomers are an important area
of mass media study, and reviews theory and research on
communication and gerontology. Authors Jeremy Lipschultz and
Michael Hilt focus on print media because older readers remain the
most important audience for this media. They also examine
television - one replacement for interpersonal communication - and
consider the topic of entertainment, since older people generally
have more available free time and use media for entertainment. They
explore the impact of aging on advertising and public relations,
and extend baby boomer media use to the Internet and new media. of
aging, and presents a view of older people as important players in
the political process because of the size of the demographic group.
Lipschultz and Hilt also address trends and predictions related to
baby boomers and mass media. This text is intended for upper-level
undergraduate and graduate courses in communication, gerontology,
sociology, and political science. It may be used as a primary or
supplementary reading, and can be combined with a more general
theory book.
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