This concise survey investigates the television general managers'
and news directors' attitudes towards the elderly in the United
States. Originally published in 1997, it raises important issues of
ageing in relation to the media with specific focus on the older
viewer's status as a viewing audience of the news and how they are
presented in the news. This is still useful food for thought for
gerontologists, mass communication researchers, social
psychologists and media studies researchers.
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