Some scholars believe that Jesus' punitive instructions about
possessions and material goods amount to little more than
antiquated sayings. By contrast, Jesus Consumer combines modern
consumer research with the latest writings on historical Jesus to
propose a model for contemporary consumer behavior that pays
serious regard to Jesus' "consumption teachings." The author argues
that Jesus' consumer teachings possess the greatest potential to
help us effect positive change in our personal lives and social
relationships. We need to interpret and enact his teachings
symbolically, not follow them literally.
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