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The Routledge Handbook of Digital Sport Management (Hardcover)
Loot Price: R5,980
Discovery Miles 59 800
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The Routledge Handbook of Digital Sport Management (Hardcover)
Series: Routledge International Handbooks
Expected to ship within 12 - 17 working days
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The first book to survey the full impact of digital technologies on
sport management Digital technology is transforming sport and all
students, researchers and professionals need to get up to speed on
this important topic Covers key emerging topics such as social
media, esport, data analytics, blockchain and artificial
intelligence Examines the impact of digital on core functional
areas of sport management including marketing, HRM, facilities,
sales, law, and athlete development Includes cross-disciplinary
pieces from scholars working in management, marketing,
communication and sociology Full of cases, examples and data from
sport business around the world
General
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