Sunday Drives - Nostalgic Reminiscing with the Best of Burma-Shave (Hardcover)

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

General

Imprint:	Iuniverse, Inc.
Country of origin:	United States
Release date:	April 2006
First published:	April 2006
Authors:	Michael Larson
As told to:	Jill Larson Sundberg
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards / With dust jacket
Pages:	120
ISBN-13:	978-0-595-67694-1
Categories:	Books > Sport & Leisure > Hobbies, quizzes & games > General Books > Sport & Leisure > Humour > General Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > General Books > Travel > Travel & holiday guides > General
LSN:	0-595-67694-4
Barcode:	9780595676941

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