The Cycle (Hardcover)

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.
Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the "family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones.
This book addresses each element of the cycle in the hope that more arts organizations around the globe--from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so

General

Imprint:	Brandeis University Press
Country of origin:	United States
Release date:	October 2013
First published:	September 2013
Authors:	Michael M Kaiser • Brett E. Egan
Dimensions:	229 x 152 x 24mm (L x W x T)
Format:	Hardcover - Paper over boards / With dust jacket
Pages:	212
ISBN-13:	978-1-61168-400-1
Categories:	Books > Social sciences > Politics & government > General
LSN:	1-61168-400-5
Barcode:	9781611684001

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