" A] captivating raconteur of all the greatest hits of
behavioral, evolutionary and neuropsychology . . .
Fascinating."--"Los Angeles Times Book Review"
How did we make the leap from ancient hunter-gatherers to modern
consumers, and why do people get so emotional about financial
decisions? The national bestseller "The Mind of the Market"
uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael
Shermer investigates what brain scans reveal about bargaining, snap
purchases, and establishing trust in business. He scrutinizes
experiments in behavioral economics to understand why people hang
on to losing stocks and why negotiations disintegrate into
tit-for-tat disputes. He brings together findings from psychology
and biology to describe how our tribal ancestry makes us suckers
for brands, why researchers believe cooperation feels
(biochemically) like sex, and how even capuchin monkeys get
indignant if they don't get a fair reward for their work.
Entertaining and eye-opening, "The Mind of the Market" explains
the real science of economics.
General
| Imprint: |
Henry Holt & Company, Inc.
|
| Country of origin: |
United States |
| Release date: |
2009 |
| First published: |
2009 |
| Authors: |
Michael Shermer
|
| Dimensions: |
205 x 139 x 25mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
308 |
| ISBN-13: |
978-0-8050-8916-5 |
| Languages: |
English
|
| Subtitles: |
English
|
| Categories: |
Books >
Science & Mathematics >
Science: general issues >
General
|
| LSN: |
0-8050-8916-0 |
| Barcode: |
9780805089165 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(4)
(3)
