Whether you work for an established company and want to trailblaze
new products (intrapreneurship), or want to establish your own new
venture (entrepreneurship), The Guide to Entrepreneurship: How to
Create Wealth for Your Company and Stakeholders supplies invaluable
guidance along with concrete action plans. In contrast to academic
publications that merely emphasize accounting methods, this guide
to intrapreneurship and entrepreneurship focuses squarely on the
entrepreneur. Demystifying the process of starting a company from
scratch, the book provides aspiring entrepreneurs with detailed
guidance that is written in plain English. It explores what
constitutes entrepreneurial timber and the leadership skills
required to raise all the needed capital. If you are thinking of
starting your own company or have already decided to take the
plunge, this book will help you determine: If you have what it
takes to become a successful entrepreneur The value of your idea
before funding If you and your team possess the skills required to
gain a market advantage How to raise capital effectively Explaining
the critical importance of intellectual property to investors, the
book covers the fundamentals of business valuations. It also
explains how to write winning business proposals. While each
chapter is designed to stand on its own, the book chapters are
arranged in a manner that makes it easy for experienced
entrepreneurs to jump from chapter to chapter as they please.
Identifying the unique set of characteristics that are shared by
successful entrepreneurs, this guide will be especially helpful to
anyone looking to start new ventures that require a high degree of
scientific knowledge.
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