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Popkiss - The Life and Afterlife of Sarah Records (Paperback)
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Popkiss - The Life and Afterlife of Sarah Records (Paperback)
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During its eight-year existence, from 1987 to 1995, Sarah Records
was a modest underground success and, for the most part, a critical
laughingstock in its native England--sneeringly dismissed as the
sad, final repository for a fringe style of music (variously
referred to as "indie-pop," "C86," "cutie" and "twee") whose moment
had passed. Yet now, almost 20 years after its dissolution, Sarah
is among the most passionately fetishized record labels of all
time. Several of its releases sell for hundreds of dollars;
devotees from London to Los Angeles to Tokyo hungrily seek out any
information they can find about its poorly documented history; and
countless new bands--some of them made up of people who weren't
born when Sarah shut down--claim its bands as a major
influence."Popkiss" will be the book that thousands of Sarah fans
around the world have been waiting for. Drawn from dozens of
exclusive interviews with members of the 30-plus bands that called
the label home, as well as Sarah co-founders Matt Haynes and Clare
Wadd, it will offer--for the first time anywhere--a deeply detailed
account of the label's occasional triumphs and many tribulations,
and its last laugh in posterity. "Popkiss" offers a vivid portrait
of something that is likely gone forever: the record label as
highly personalized aesthetic statement, whose very name is a
trustworthy 'seal of quality' to its acolytes. Following the rise
of the Internet and the collapse of the traditional music industry,
the uncommonly intimate relationship Sarah engendered with its
audience--not only through its music, but through its artwork,
self-written fanzines and newsletters, and unorthodox business
decisions--is an accomplishment no new label could duplicate today.
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