This is an exciting new introductory textbook which delivers a
truly global exploration of international business. It provides an
accessible and engaging overview of the key theories and models
that underpin the global economy. The text gives attention to the
challenges and ambitions of businesses in the developing world,
including small and family-run businesses, as well as those of
'born-global' companies. Managing Global Business takes a practical
approach to link theoretical concepts to real-world situations and
offers a varied discussion into the key activities of the
international manager, and a useful guide on employability
opportunities. This textbook is recommended for established
institutions as well as the rapidly expanding network of education
centres in the developing world. It is designed as a core text for
students of International Business and Business Management degrees
at undergraduate and postgraduate level.
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