Is the world globalized as so many pundits claim? The facts say
otherwise. Consumption, for example, has a strong domestic bias.
Distance and borders are two important reasons for this bias and
are a powerful deterrent to globalization. Also, multinational
corporations ???the organizations that best symbolize the concept
of globalization???do not have a global reach, but rather focus
their activities within an area surrounding the home market. These
facts suggest that regionalization and not globalization is the
appropriate characterization of today??'s economic environment.
This volume explores the drivers of cross-border trade and the
forces underlying the expansion of the border from the nation to
the regional trade area. The findings of this research cast some
doubts on the practicality of striving for a more globalized trade
system through costly and time-consuming trade rounds populated by
a myriad of players with their agendas and conflicts? Would it not
be better to let the world fully play out the regional option
before implementing a more global strategy?
*International coverage of global strategic management
*Dicusses multi-national corporation and whether their growth
strategy should be regional v. global
*Addresses regional trade situations (i.e., NAFTA, European Union,
and Mercosur)
General
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