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Designing Effective Web Surveys (Hardcover) Loot Price: R4,649
Discovery Miles 46 490
Repayment Terms: R436 pm x 12*
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Designing Effective Web Surveys (Hardcover): Mick P. Couper

Designing Effective Web Surveys (Hardcover)

Mick P. Couper

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Loot Price R4,649 Discovery Miles 46 490 | Repayment Terms: R436 pm x 12*

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: September 2008
First published: September 2008
Authors: Mick P. Couper
Dimensions: 240 x 184 x 28mm (L x W x T)
Format: Hardcover
Pages: 416
ISBN-13: 978-0-521-88945-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-521-88945-6
Barcode: 9780521889452

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