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Books > Social sciences > Education > Teaching of a specific subject
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Translation and Web Localization (Hardcover, New)
Loot Price: R3,987
Discovery Miles 39 870
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Translation and Web Localization (Hardcover, New)
Expected to ship within 12 - 17 working days
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Web localization is a cognitive, textual, communicative and
technological process by which interactive web texts are modified
to be used by audiences in different sociolinguistic contexts.
Translation and Web Localization provides an in-depth and
comprehensive overview into this emerging field of study. The book
covers the key areas and main theoretical and practical approaches
of the subject, rather than a step by step practical guide. Topics
covered include the often controversial definition of localization,
how the process develops, what constitutes a text in this process,
digital genre theory and its implications, and how to conduct
research or training in this field. The book concludes with a look
into the dynamic nature of web localization and the forces, such as
crowdsourcing, that are reshaping web localization and translation
as we know it.In the light of the deep changes brought by the
Internet, Translation and Web Localization is an indispensable book
for researchers, postgraduate and advanced undergraduate students
of translation studies, as well as practitioners and researchers in
related fields such as computational linguistics, applied
linguistics, Internet linguistics, digital genre theory or web
development.
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