A quintessential American dream story from a Mexican entrepreneur
who shares the tale of building a multi-million-dollar business
from scratch, complete with both success and failure, and always a
vision of hope Leal came to the U.S. penniless as a teenager,
speaking almost no English; he literally slept in the boiler room
of a Wisconsin cheese factory for months before he was caught.
Through hard work, grit, and ingenuity Leal would go on to launch
his own business. He is widely credited with introducing Mexican
cheeses to the U.S. market and grew his company to a
multibillion-dollar success story. Yet, like many successful
entrepreneurs, Leal’s great successes were matched by personal
failures: the end of a marriage; trouble with law enforcement; and
the deeply felt sense that there must be something more to life
than great wealth. Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is
both a beautiful illustration of the immigrant
experience—isolation, fear, and ambition for a better life and
assimilation—as well as a thoughtful personal account of
entrepreneurship and all its benefits and costs.
General
Imprint: |
John Wiley & Sons
|
Country of origin: |
United States |
Release date: |
October 2023 |
First published: |
2023 |
Authors: |
Miguel A. Leal
|
Pages: |
288 |
ISBN-13: |
978-1-394-20544-8 |
Categories: |
Books
Promotions
|
LSN: |
1-394-20544-9 |
Barcode: |
9781394205448 |
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