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You Are The Brand - The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business (Paperback)
Loot Price: R352
Discovery Miles 3 520
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You Are The Brand - The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business (Paperback)
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Loot Price R352
Discovery Miles 3 520
Expected to ship within 12 - 17 working days
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Yes, It's Possible to Build a Business around Your Expertise,
Ideas, Message, and Personality. But First You Need to Realize -
YOU ARE THE BRAND.It's no secret that more people than ever before
are building thriving businesses around their personal brands. But
why do some create six- or even seven-figure businesses while so
many others strive to make a consistent income? Much of the
personal brand space plays out in two ways. The first group of
people sells a false version of themselves, thinking that image or
perception alone will get them the results they seek. These folks
don't realize that attention isn't owed, it's earned. The flip side
of presenting a false version of yourself is oversharing in the
name of authenticity. They talk nonstop about their issues,
sometimes revealing way more than what is even comfortable to read
about. It's as if these people are trying to sell their struggles,
and it doesn't work in the long run. Like a car wreck, these folks
garner attention, but it's short-lived. Here's a simple question
that can serve as a litmus test for you: "Can I build a campfire
around what I'm sharing?" Is there warmth? Are you building
something that is attractive and inviting to others? Can you build
a community around it? Are you someone whom others want to invite
onto their stages, in front of their employees, or into their
lives? In You Are the Brand, Mike Kim shares his proven 8-step
blueprint that has helped build the brands for some of today's most
influential thought leaders - as well as his own personal brand. In
this practical and inspiring book, you will learn: How to identify
and showcase your unique expertise How to gain clarity on your
message, market, and business model Why the most effective
marketing strategy is to simply tell the truth How-To-Preneur vs.
Ideapreneur - Which one are you? The three kinds of personal
stories that ensure you stand out in your market The simple "9-Box
Grid" that shows you how to price your products and services How to
cultivate "rocket ship relationships" that skyrocket your revenue,
and influence
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