Global Business (Paperback, 5th Revised edition)

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.

General

Imprint:	CENGAGE Learning Custom Publishing
Country of origin:	United States
Release date:	March 2022
Authors:	Mike Peng
Dimensions:	283 x 208 x 24mm (L x W x T)
Format:	Paperback
Pages:	656
Edition:	5th Revised edition
ISBN-13:	978-0-357-71640-3
Categories:	Books Promotions
LSN:	0-357-71640-X
Barcode:	9780357716403

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!