“It’s complicated!†That’s a simple way to describe the
sort of relationship that seemingly defies simple explanations.
Like a love triangle, money, taste, and wine are caught in a
complicated relationship affecting every aspect of the wine
industry and wine enthusiast experience. As wine economist and
best-selling author Mike Veseth peels back the layers of the
money-taste-wine story, he discovers the wine buyer’s biggest
mistake (which is to confuse money and taste) and learns how to
avoid it, sips and swirls dump bucket wines and Treasure Island
wines, and toasts anything but Champagne. He bulks up with big-bag,
big-box wines and realizes that sometimes the best wine is really a
beer. Along the way he questions wine’s identity crisis, looks
down his nose at wine snobs and cheese bores, follows the money,
surveys the restaurant war battleground, and imagines wines that
even money cannot buy before concluding that money, taste, and wine
might have a complicated relationship but sometimes they have the
power to change the world. His engaging and enlightening book will
surprise, inform, inspire, and delight anyone with an interest in
wine—or complicated relationships.
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