|
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
|
Buy Now
Olympic Tourism (Hardcover)
Loot Price: R2,033
Discovery Miles 20 330
|
|
|
Olympic Tourism (Hardcover)
Expected to ship within 12 - 19 working days
|
Olympic Tourism is the first text to focus on the nature of Olympic
tourism and the potential for the Olympic Games to generate tourism
in the run up to and long after the hosting of a Games. The
awarding of the 2012 Olympics to London will see an increasing
interest in the phenomena of organising, managing and analysing the
issues which surround mega-event sport tourism. This text will
address these issues and using detailed case analysis of previous
and future games, discuss how to maximise the success of managing
tourism at these events. Written from an international perspective
this text provides the reader with:
* An exploration of the relationship between sport, tourism and the
Olympic Games
* A guide on how to establish Olympic tourism as a phenomenon that
goes far beyond the visits of spectators, athletes, officials and
dignitaries during the Games themselves.
* An examination of the detail of Olympic tourism flows before,
during and after the Games
* Analysis of the requisite partnerships between a range of sport,
tourism, Olympic and other agencies to successfully leverage and
deliver maximum tourism benefits
* The tools to draw lessons from case studies of previous and
forthcoming winter and summer Olympic Games in the 21st
Century
* A discussion of the potential tourism legacies of the Olympic
Games
The World Tourism Organisation and International Olympic Committee
hosted a major international conference on sport and tourism in
Barcelona, Spain (February 2001). This conference represented a
defining moment in the growing recognition of the relationship
between sport and tourism, and specifically in the recognition of
the role the Olympic Games can playin tourism generation. The
conference represented official recognition of the tourism
potential of sport and the Olympic Games by these leading
international organisations. Olympic Tourism is a timely response
to this international interest and will be an essential resource
for all.
* Examines both the impacts of the pre- and post-games periods and
the key aspects of policy, planning and strategy required to
effectively maximise Olympic tourism
* Underpinned by established theoretical perspectives from tourism
and sports tourism it explores the relationship between sport,
tourism and the Olympic Games
* Case studies based on cutting edge research in the field, draw
lessons from the most recent and forthcoming Olympics
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
