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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Customer-Centric Knowledge Management - Concepts and Applications (Hardcover, New)
Loot Price: R4,829
Discovery Miles 48 290
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Customer-Centric Knowledge Management - Concepts and Applications (Hardcover, New)
Series: Advances in Knowledge Acquisition, Transfer, and Management
Expected to ship within 10 - 15 working days
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Customer-Centric Knowledge Management (CCKM) is needed in order to
build good customer relations and to maintain customer satisfaction
and loyalty. It includes the management of processes and techniques
used to collect information regarding customers' needs, wants, and
expectations for the development of new and/or improved products
and services. Customer-Centric Knowledge Management: Concepts and
Applications is a comprehensive collection addressing managerial
and technical aspects of customer-centric knowledge implementation.
It seeks to expand the literature and business practices and
contributes to the dynamic and emerging fields of organizational
knowledge management, customer relationship management, and
information and communication technologies (ICTs).
General
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