'42 Rules of Driving Success with Books (2nd Edition)' will help
you appreciate the ease of creation and the depth of value a book
(or series of books) can create for your business. Whether you
write the book yourself, have your clients/partners provide
content, or have it ghostwritten, being the author of a book makes
you an expert and being the expert gets you business. By reading
this book, you will be informed and inspired by the stories and
lessons of 40 other professionals that benefited greatly with their
book.
The authors in this book wrote content that allowed them to
demonstrate innovation, share their marketing strategy, improve
client retention, and share tricks and techniques on using a tool
or service. The fact that they put this content in a book gave
their ideas weight and increased their credibility and reputation.
Having their books show up on Amazon, BarnesandNoble.com and other
physical and eBook locations as well as personally delivering their
books to clients/prospects really helped to drive the impact of
their message.
If you are a CEO, CMO, evangelist or someone in your company
that needs to demonstrate thought leadership, drive lead
generation, and increase revenue, '42 Rules of Driving Success with
Books (2nd Edition)' is an invaluable read as it will help you
catapult your success. Start your journey or enhance it today by
applying the ideas and techniques contained in this book by 40
experts that have all used books for their professional
success.
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