A guided tour through the each stages of process, Kansei/Affective
Engineering explores how to apply Kansei/Affective Engineering. It
describes the psychological survey and psycho-physiological
measurement of consumer feelings and the multivariate statistical
analysis of this survey data, including rough set models. Since
soft computing technology is very useful from the viewpoint of
product design, the author details the Expert system, neural
networks, GA, and other relevant methods to support the designer's
decision or the customer's choice. The text includes applied
examples in areas such as automotive, home electrics, appliances,
cosmetics, packaging, and e-commerce business.
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