Mobile and Wireless Systems Beyond 3G: Managing New Business
Opportunities explores new business opportunities and critical
issue related to mobile and wireless systems beyond 3G. This book
identifies motivations and barriers to the adoption of 3G mobile
multimedia services and provides an end-user perspective on mobile
multimedia services that are likely to emerge with the roll out of
Third Generation Mobile Services (3G). Mobile and Wireless Systems
beyond 3G: Managing New Business Opportunities presents a single
source of up-to-date information about mobile commerce including
the technology (hardware and software) involved, security issues
and factors driving demand adoption (consumer and business). This
book provides researchers and practitioners with a source of
knowledge related to this emerging area of business, while also
facilitating managers and business leaders' understanding of the
industrial evolutionary processes.
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