Blockchain is a groundbreaking technology that is altering supply
chain management and has tremendous ramifications for many
businesses. There have been several scholarly publications
dedicated to investigating how distributed ledger technology will
affect companies and industries. However, present research efforts
lack an explanation of what blockchain technology entails for the
greatest stakeholder of these organizations and industries:
consumers. The Rise of Blockchain Applications in Customer
Experience provides an overview of how blockchain influences
consumers and considers the key characteristics of blockchain
models for institutional success. Covering key topics such as
online customer experiences, customer satisfaction, and consumer
behavior, this premier reference source is ideal for business
owners, managers, policymakers, scholars, researchers,
academicians, practitioners, instructors, and students.
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