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Books > Sport & Leisure > Travel & holiday > Travel & holiday guides
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Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover)
Loot Price: R6,697
Discovery Miles 66 970
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Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Hardcover)
Expected to ship within 12 - 17 working days
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The extraordinary beauty, cultural wealth, and diversity of EU's
coastal areas have designated them as one of the preferred
destinations for many holiday-goers. The numerous businesses that
operate in these heavily traveled areas have to struggle with other
similarly-minded companies and with providing sustainable practices
for the people and surrounding area. Managing, Marketing, and
Maintaining Maritime and Coastal Tourism is a pivotal reference
source that provides vital material on the application of
multidisciplinary and interdisciplinarity logic surrounding sea
tourism. While highlighting topics such as destination marketing,
event management, and global business, this publication explores
the dynamic capabilities and the methods of overall management of
hospitality by the sea. This book is ideally designed for
marketers, advertisers, tour directors, cruise directors, travel
agents, port managers, coastal cities managers, event coordinators,
academics, students, researchers, policymakers, public managers,
and tourism entrepreneurs.
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