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Public Service Broadcasting in Transition - A Documentary Reader (Hardcover)
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Public Service Broadcasting in Transition - A Documentary Reader (Hardcover)
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Few will deny that public service broadcasting--broadcasting that
is controlled neither by the state nor by private media
corporations--is an essential ingredient in modern democracy. But,
as a number of initiatives in transition economies have shown, the
inception and development of a strong public broadcasting system is
a Herculean task that is easily sidetracked by politics or
ideology, or stalled by lack of funding. Especially when state
budgets are stretched, the expense is hard to justify. This
collection of documents, comments, and cases brings all the major
issues in public service broadcasting policy into focus and sets
the problems to be addressed in sharp relief. It draws on white
papers from NGOs and broadcasters, legislation from a wide range of
countries (and a model law), accounts of public broadcasting
efforts in transition states, analyses of evolving policy in
established systems, government regulatory guidelines, and a great
deal more. Among the matters touched upon are the following: the
principles of public service broadcasting and their cultural and
economic justification; limiting state interference; the place of
public broadcasting in a multi-channel, "market-driven" world; the
appropriate mix of public and private revenues; objectivity and
impartiality in broadcasting; how institutional structures can
shape programming strategies; the use of competition law to adjust
relations between public and private broadcasting; EU accession
standards for public service broadcasting; and the impact of
digital broadcasting.
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