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Girlhood on Disney Channel - Branding, Celebrity, and Femininity (Hardcover)
Loot Price: R4,519
Discovery Miles 45 190
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Girlhood on Disney Channel - Branding, Celebrity, and Femininity (Hardcover)
Series: Routledge Advances in Television Studies
Expected to ship within 12 - 17 working days
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Since the early 2000s, Disney Channel has been dominated by
original live-action programming popular among tween girls. The
shows' successes rely not only on their popularity among girl
audiences, but also on the development of star personae by girl
performers, such as Raven-Symone, Miley Cyrus, and Selena Gomez. In
addition, these programs and their performers have spawned
lucrative media and merchandising franchises for the Walt Disney
Company. This book includes analyses of this Disney Channel
programming, as well as Disney corporate reports and executive
statements, together with Disney Channel stars' performances,
promotional appearances, media production, philanthropic efforts,
and entrepreneurism. Analyzing these texts, performances,
activities, and personae, it considers the ways in which they
reproduce celebrity, visibility, and feminine performativity as
central to successful twenty-first century girlhood.
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