In Argentina, tango isn't just the national music it's a national
brand. But ask any contemporary Argentine if they ever really
listen to it and chances are the answer is no: tango hasn't been
popular for more than fifty years. In this book, Morgan James Luker
explores that odd paradox by tracing the many ways Argentina draws
upon tango as a resource for a wide array of economic, social, and
cultural that is to say, non-musical projects. In doing so, he
illuminates new facets of all musical culture in an age of
expediency when the value and meaning of the arts is less about the
arts themselves and more about how they can be used. Luker traces
the diverse and often contradictory ways tango is used in Argentina
in activities ranging from state cultural policy-making to its
export abroad as a cultural emblem, from the expanding nonprofit
arts sector to tango-themed urban renewal projects. He shows how
projects such as these are not peripheral to an otherwise "real"
tango they are the absolutely central means by which the values of
this musical culture are cultivated. By richly detailing the
interdependence of aesthetic value and the regimes of cultural
management, this book sheds light on core conceptual challenges
facing critical music scholarship today.
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