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Millennial Makeover - Myspace, You Tube, and the Future of American Politics (Hardcover)
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Millennial Makeover - Myspace, You Tube, and the Future of American Politics (Hardcover)
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It happens in America every four decades and it is about to happen
again. America's demand for change in the 2008 election will cause
another of our country's periodic political makeovers. This
realignment, like all others before it, will result from the coming
of age of a new generation of young Americans - the Millennial
Generation - and the full emergence of the Internet-based
communications technology that this generation uses so well.
Beginning in 2008, almost everything about American politics and
government will transform - voting patterns, the fortunes of the
two political parties, the issues that engage the nation, and our
government and its public policy.Building on the seminal work of
previous generational theorists, Morley Winograd and Michael D.
Hais demonstrate and describe, for the first time, the two types of
realignments - ""idealist"" and ""civic"" - that have alternated
with one another throughout the nation's history. Based on these
patterns, Winograd and Hais predict that the next realignment will
be very different from the last one that occurred in 1968.
""Idealist"" realignments, like the one put into motion forty years
ago by the Baby Boomer Generation, produce, among other things, a
political emphasis on divisive social issues and governmental
gridlock. ""Civic"" realignments, like the one that is coming, and
the one produced by the famous GI or ""Greatest"" Generation in the
1930s, by contrast, tend to produce societal unity, increased
attention to and successful resolution of basic economic and
foreign policy issues, and institution-building.The authors detail
the contours and causes of the country's five previous political
makeovers, before delving deeply into the generational and
technological trends that will shape the next. The book's final
section forecasts the impact of the Millennial Makeover on the
elections, issues, and public policies that will characterize
America's politics in the decades ahead.
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