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Books > Arts & Architecture > Music > Theory of music & musicology
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Music, Movies, Meanings, and Markets - Cinemajazzamatazz (Paperback)
Loot Price: R1,608
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Music, Movies, Meanings, and Markets - Cinemajazzamatazz (Paperback)
Series: Routledge Interpretive Marketing Research
Expected to ship within 12 - 17 working days
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Music, Movies, Meanings, and Markets focuses on
macromarketing-related aspects of film music in general and on the
cinemusical role of ambi-diegetic jazz in particular. The book
examines other work on music in motion pictures which has dealt
primarily with the traditional distinction between nondiegetic film
music (background music that comes from off-screen and is not
audible to the film's characters, to further the dramatic
development of plot, character, or other themes) and diegetic music
(source music produced on-screen and/or that is audible to the
film's characters, adding to the realism of the mise-en-scene
without contributing much to other dramatic meanings). This book
defines, describes, and illustrates another hitherto-neglected type
of film music -ambi-diegetic film music, which appears on-screen
but which contributes to the dramatic development of plot,
character, and other themes. Consistent with an interest in
macromarketing, such ambi-diegetic film music serves as a kind of
product placement (suitable for commercialization via the
cross-promotion of soundtrack albums, for example) and plays a role
in product design. It also provides one type of symbolic consumer
behavior that indicates choices made by film characters when
playing-singing-listening-or-dancing in ways that reveal their
personalities or convey other cinemusical meanings. Morris Holbrook
argues that ambi-diegetic film music sheds light on various social
issues -such as the age-old tension between art and entertainment
as it applies to the contrast between creative integrity and
commercialization. Music, Movies, Meanings, and Markets explores
the ways in which ambi-diegetic jazz contributes to the development
of dramatic meanings in various films, many of which address the
art-versus-commerce theme as a central concern.
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