Music, Movies, Meanings, and Markets - Cinemajazzamatazz (Hardcover)

Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical role of jazz in particular. The book begins by reviewing other work on music in motion pictures and explains that such work has tended to deal either with nondiegetic film music (background music that comes from off-screen and that tends to further the dramatic development of plot, character, or other themes) or with diegetic music (source music that is produced on-screen and that adds to the realism of the mise-en-sc ne without contributing much to other dramatic meanings). Cinemajazzamatazz defines, describes, and illustrates another hitherto-neglected type of film music -- namely, ambi-diegetic film music, which appears on-screen (like diegetic music) but which contributes to the film's dramatic development (like nondiegetic music). Consistent with an interest in (macro)marketing, such ambi-diegetic film music (1) serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums and so forth); (2) plays a role in product design (as one key feature of the cinemusical offering); (3) provides one type of symbolic consumer behavior (that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities, that move the plot forward, or that convey other important cinemusical meanings); and (4) sheds light on various social issues (such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization). After a general introduction and review, Music, Movies, Meanings, and Markets offers a series of chapters that explore and illustrate the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	June 2011
First published:	2011
Authors:	Morris Holbrook
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Hardcover
Pages:	408
ISBN-13:	978-0-415-89313-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Arts & Architecture > Music > Theory of music & musicology > General Books > Music > Theory of music & musicology > General
LSN:	0-415-89313-5
Barcode:	9780415893138

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