Global financial crisis also struck Toyota and resulted in the
first loss in fifty years of this company. There is no company
without a problem. How fast the problem is solved is what will give
a company competitive edge. Toyota is trying to keep up with the
customer expectations and for this it is working very hard for
quality products. Also to eliminate future problems with Toyota
products, the company needs to include every tiny detail of
instruction about the usage of the car in the manual given to the
customer. Toyotas quality management is more closely link to the
continuous improvement school of thought than the deterministic
school of thought. The purpose of this research is to analyze the
quality efforts made by Toyota and suggest appropriate strategic
options to improve their problems."
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