Posters lend themselves perfectly to serial display. The mediation
of the message and of the identity of the advertiser is supported
by the effects of ecognition.
However in contemporary advertising campaigns this awareness is
only rarely used in imaginative and intelligent ways. This
publication illustrates the creative and effective advertising
potential of posters in series. What is vital here is that a design
concept has been followed. By doing so a formal or content-driven
approach is sensitively varied, with the posters in the series only
slightly differing from one another. At the same time the free
interpretation of a basic concept can lead to a wide and highly
inspirational spectrum of interpretations. What has been
fundamental in the selection of campaigns for this book is
the
ability of the single poster to assert itself individually, while
the fact that it belongs to a series is shown as being visually
beneficial.
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