2013 Reprint of 1962 Edition. Full facsimile of the original
edition, not reproduced with Optical Recognition Software. "The
Dividend Discount Model" is also known as the "Gordon model" named
after professor Myron J. Gordon who popularized the model.
Professor Gordon fathered this concept in this 1962 economic
treatise. Although no investment model works for all stocks all of
the time, the dividend discount model has proven to be a reliable
way of selecting stocks that on average will perform relatively
well on a long-term basis. It should be among the tools that
investors use to select at least some of the stocks in their
portfolio.
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