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Playing to the Crowd - Musicians, Audiences, and the Intimate Work of Connection (Hardcover)
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Playing to the Crowd - Musicians, Audiences, and the Intimate Work of Connection (Hardcover)
Series: Postmillennial Pop
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Explains what happened to music-for both artists and fans-when
music went online. Playing to the Crowd explores and explains how
the rise of digital communication platforms has transformed
artist-fan relationships into something closer to friendship or
family. Through in-depth interviews with musicians such as Billy
Bragg and Richie Hawtin, as well as members of the Cure, UB40, and
Throwing Muses, Baym reveals how new media has facilitated these
connections through the active, and often required, participation
of the artists and their devoted, digital fan base. Before the rise
of social sharing and user-generated content, fans were mostly seen
as an undifferentiated and unidentifiable mass, often mediated
through record labels and the press. However, in today's networked
era, musicians and fans have built more active relationships
through social media, fan sites, and artist sites, giving fans a
new sense of intimacy and offering artists unparalleled information
about their audiences. However, this comes at a price. For
audiences, meeting their heroes can kill the mystique. And for
artists, maintaining active relationships with so many people can
be both personally and financially draining, as well as extremely
labor intensive. Drawing on her own rich history as an active and
deeply connected music fan, Baym offers an entirely new approach to
media culture, arguing that the work musicians put in to create and
maintain these intimate relationships reflect the demands of the
gig economy, one which requires resources and strategies that we
must all come to recognize and appreciate.
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