NO LOGO was an international bestseller and "a movement bible"
("The New York Times"). Naomi Klein's second book, "The Shock
Doctrine," was hailed as a "master narrative of our time," and has
over a million copies in print worldwide. In the last decade, "No
Logo "has become an international phenomenon and a cultural
manifesto for the critics of unfettered capitalism worldwide. As
America faces a second economic depression, Klein's analysis of our
corporate and branded world is as timely and powerful as ever.
Equal parts cultural analysis, political manifesto, mall-rat
memoir, and journalistic expose, "No Logo" is the first book to put
the new resistance into pop-historical and clear economic
perspective. Naomi Klein tells a story of rebellion and
self-determination in the face of our new branded world. Naomi
Klein, born in Montreal in 1970, is an award-winning journalist.
She writes a weekly column in "The Globe and Mail, "Canada's
national newspaper, and is also a frequent columnist for the
British "Guardian." For the past five years, Klein has traveled
throughout North America, Asia, and Europe, tracking the rise of
anti-corporate activism. She often serves as a media commentator
and has guest-lectured at Harvard, Yale, and New York University.
She lives in Toronto. For more information, please visit her
website at www.nologo.org.
"No Logo "employs journalistic savvy and personal testament to
detail the insidious practices and far-reaching effects of
corporate marketing--and the powerful potential of a growing
activist sect that is already changing the course of the 21st
century. First published before the World Trade Organization
protests in Seattle, this is an infuriating, inspiring, and
altogether pioneering work of cultural criticism that investigates
money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of
consumers who not only buy their products but willingly advertise
them from head to toe--witness today's schoolbooks, superstores,
sporting arenas, and brand-name synergy--a new generation has begun
to battle consumerism with its own best weapons. In this
provocative, well-written study, a front-line report on that
battle, we learn how the Nike swoosh has changed from an athletic
status-symbol to a metaphor for sweatshop labor, how teenaged
McDonald's workers are risking their jobs to join the Teamsters,
and how "culture jammers" utilize spray paint, computer-hacking
acumen, and anti-propagandist wordplay to undercut the slogans and
meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
As Klein notes in her Introduction: "This book is not another
account of the power of the select group of corporate Goliaths that
have gathered to form our de facto global government. Rather, it is
an attempt to analyze and document the forces opposing corporate
rule, and to lay out the particular set of cultural and economic
conditions that made the emergence of that opposition inevitable."
Thus "No Logo "will challenge and enlighten students of sociology,
economics, popular culture, international affairs, and
marketing.
"This book is not another account of the power of the select group
of corporate Goliaths that have gathered to form our de facto
global government. Rather, it is an attempt to analyze and document
the forces opposing corporate rule, and to lay out the particular
set of cultural and economic conditions that made the emergence of
that opposition inevitable."--Naomi Klein, from her Introduction
""No Logo "has been a pedagogical godsend. I used it to illustrate
contemporary applications of complex cultural theories in an
introductory social science sequence. It worked so beautifully,
word about the book spread across campus, and other students were
begging to read it in their sections of the course."--Bruce Novak,
Division of Social Sciences, The University of Chicago
"A complete, user-friendly handbook on the negative effects that
'90s uberbrand marketing has had on culture, work, and consumer
choice . . . An encyclopedic compilation of the decade's fringe and
mainstream anti-corporate actions and mind-sets."--"The Village
Voice"
"Energetic and optimistic, Ms. Klein incarnates [her] generation's
invention of the North American left."--"The New York Times"
"The "Das Kapital" of the growing anti-corporate movement . . . A
riveting, conscientious piece of journalism and a strident call to
arms. Packed with enlightening statistics and extraordinary
anecdotal evidence, "No Logo "is fluent, undogmatically alive to
its contradictions and omission and positively seethes with
intelligent anger."--"The Observer" (London)
""No Logo "should be read by anyone who thinks that the Seattle
demonstrations were an aberration."--"The Economist"
"A brilliant account of how Nike, Starbucks, McDonalds etc. branded
the industralised world, and how the most exciting strand of
radical politics is now bound up with resisting their kulturkampf .
. . Fantastic and inspiring."--"The Times Literary Supplement"
"Klein is a sharp cultural critic and a flawless storyteller. Her
analysis is thorough and thoroughly engaging."--Newsweek.com
""No Logo" is an attractive sprawl of a book describing a vast
confederacy of activist groups with a common interest in reining in
the power of lawyering, marketing, and advertising to manipulate
our desires."--"The Boston Globe "
"Klein is a gifted writer; her paragraphs can be as seductive as
the ad campaigns she dissects."--"The New York Times Book Review"
"Just when you thought multi-nationals and crazed consumerism were
too big to fight, along comes Naomi Klein with facts, spirit, and
news of successful fighters already out there. "No Logo" is an
invigorating call to arms for everybody who wants to save money,
justice, or the universe."--Gloria Steinem
"Naomi Klein's trenchant book is the perfect introduction to and
explanation of those stunning events [in Seattle] . . . This book
is the very essence of cool."--"The Toronto Globe and Mail "
"To understand how branding drives the global market, you couldn't
ask for a better guide than Naomi Klein."--"Toronto Star"
"A dense, fact-filled publication that makes plain the jargon
spouted by all who put profit before basic human needs . . . [A
work of] far-reaching vision and clear presentation. A
well-conceived primer on the machinations of the modern consumer
world, "No Logo" is required reading for anyone who thinks people
should not be treated like machines."--"Eye Weekly"
""No Logo" finally puts in perspective what the newest generation
of fed-up consumers and anti-corporate activists have been trying
to verbalize for the past 10 years."--"Ottawa Express"
"Athletic, expansive, and an antidote to sloppy thinking . . . It's
impossible not to notice the prescience of her argument."--"Sunday
Herald" (U.K.)
"Generation-X intellectual Naomi Klein could become the next
Douglas Coupland with her "No Logo. "She anticipates a revolt
against corporate power by younger people seeking brand-free space.
Even if the revolt is not in the works yet, her tart writing might
inspire one."--"Report on Business"
""No Logo" has been a word-of-mouth sensation, giving voice to a
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