|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Review of Marketing Research (Hardcover, 5 Revised Edition)
Loot Price: R2,937
Discovery Miles 29 370
You Save: R1,992
(40%)
|
|
|
Review of Marketing Research (Hardcover, 5 Revised Edition)
Series: Review of Marketing Research
Expected to ship within 9 - 17 working days
|
"The Review of Marketing Research" annual series provides current,
state-of-the-art articles by the marketing field's leading
researchers and academicians. In contrast to other research
publications in the field that impose rigid limitations on the
length of articles, "RMR" publishes longer chapters that are not
only theoretically rigorous, but also offer richer detail,
including literature reviews, cutting-edge methodologies, empirical
studies, emerging trends, international developments, guidelines
for implementation, and suggestions for future theory development
and testing.Edited by Naresh K. Malhotra along with a distinguished
editorial review board drawn from the leading figures in marketing
research and theory, the annual "RMR" volumes include approximately
7-8 chapters. Each contribution undergoes a double-blind review
process, and each volume represents an across-the-board view of the
full range of current marketing research methodologies. No
marketing bookshelf or library will be complete without this annual
series.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
