Review of Marketing Research (Hardcover, 4 Revised Edition)

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Review of Marketing Research
Release date:	2008
First published:	2008
Editors:	Naresh K. Malhotra
Dimensions:	246 x 174 x 16mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	4 Revised Edition
ISBN-13:	978-0-7656-2092-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-7656-2092-8
Barcode:	9780765620927

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