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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Review of Marketing Research - Special Issue - Marketing Legends (Hardcover) Loot Price: R3,782
Discovery Miles 37 820
Review of Marketing Research - Special Issue - Marketing Legends (Hardcover): Naresh Malhotra - USE 0493

Review of Marketing Research - Special Issue - Marketing Legends (Hardcover)

Naresh Malhotra - USE 0493; Series edited by Naresh Malhotra - USE 0493

Series: Review of Marketing Research

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Loot Price R3,782 Discovery Miles 37 820 | Repayment Terms: R354 pm x 12*

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This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collection: VK views his research from a decision-making point of view in terms of decisions marketers make either at the market, brand, firm, store, or the customer level; Kotler describes how he entered the marketing field and shows his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained; Sheth, described as an accidental marketerA", traces the interesting path he followed as the social scientist interested in buyer behavior who ventured into organizational buyer behaviour; Wind shows how his research has been influenced by the real world challenges facing corporations and organizations, and talks of his search for and use of the latest methodological developments to assure the rigor and validity of the solutions.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Review of Marketing Research
Release date: July 2011
Editors: Naresh Malhotra - USE 0493
Series editors: Naresh Malhotra - USE 0493
Dimensions: 234 x 156 x 33mm (L x W x T)
Format: Hardcover
Pages: 376
ISBN-13: 978-0-85724-897-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 0-85724-897-9
Barcode: 9780857248978

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