A central problem for the European Union is said to be that of
the "politics of identity." Within this, the concept of the EU s
international identity requires exploration in terms of how it is
both constructed and represented globally.
To address this issue, this book identifies measures and
compares public awareness and perceptions of the EU within the
Asia-Pacific region. It deals with the under-researched issue of
the public perception of the EU outside the Union and the role of
the media in shaping such perceptions. It builds on what has been
described as the EU s communication deficit, a phenomenon which has
typically been explored as an internal EU dynamic but has yet to be
applied to the EU s external relations.
The volume presents findings from a systematic research project
designed to measure the EU s external communication deficit and to
raise the level of its awareness in other regions through three
perception levels:
- The study of EU images in news mass media production
- A survey of general public perceptions and attitudes on the
EU
- A survey of the elite perceptions of the EU.
Drawing on research from New Zealand, Australia, South Korea and
Thailand, this book will be of interest to students and researchers
of politics, communication studies, European studies and Asian
studies.
General
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