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Community-Based Interventions for Smokers - The COMMIT Field Experience: Smoking and Tobacco Control Monograph No. 6 (Paperback)
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Community-Based Interventions for Smokers - The COMMIT Field Experience: Smoking and Tobacco Control Monograph No. 6 (Paperback)
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The first great "public health revolution" in developed countries
involved measures to control infectious disease, and now we are in
the midst of the second revolution: the massive attack on chronic
disease. In this revolution, the dramatic decline in cigarette
smoking in the United States since 1964 stands out as the most
striking success story, which is especially remarkable considering
the fact that antismoking advocates play the part of David against
the Goliath of the tobacco industry. Anti-tobacco forces, including
public advocacy groups, have made steady advances in controlling
the smoking epidemic despite the tobacco industry's greater
expenditures to expand tobacco use. The industry's counterattacks
continue with steadily increasing intensity; this points to a clear
need to increase the scope and effectiveness of all existing
educational and regulatory anti-tobacco strategies. This monograph
on the Community Intervention Trial for Smoking Cessation (COMMIT)
field experience meets this need extraordinarily well because
organizing, activating, and empowering communities to take action
against smoking surely stands as the most important strategy for
use in public health campaigns that emphasize control of tobacco
use. This monograph, Community-Based Interventions for Smokers: The
COMMIT Field Experience, is one of an excellent series on various
aspects of tobacco and health published since 1991 by the National
Cancer Institute and the first to deal with community-based
approaches. It reports exciting victories: (1) a modest decrease in
smoking rates in light-to-moderate smokers, especially in the
hard-to-reach categories of individuals of low educational
attainment and (2) an impressive accomplishment in community
empowerment.
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