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The Fair Trade Scandal - Marketing Poverty to Benefit the Rich (Paperback)
Loot Price: R2,713
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The Fair Trade Scandal - Marketing Poverty to Benefit the Rich (Paperback)
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The Fair Trade Scandal takes aim at the Fair Trade consumer
movement which many assume to be entirely benign. Through a
razor-sharp analysis based on insider knowledge, Ndongo Sylla shows
that there is a big gap between the rhetoric of Fair Trade and its
practical results. Sylla shows empirically that Fair Trade excludes
those who need it the most and that its benefits are essentially
captured by the wealthiest groups in the supply chain. Based on his
experience of working for Fairtrade International, Sylla shows the
flaws in the Fair Trade system which compromise its ethical
mission. The Fair Trade Scandal is both a provocative and deeply
informative exploration of the Fair Trade phenomenon, suitable for
specialists and non-specialists alike.
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