This comprehensive volume explores the extent to which the
challenges facing stated preference environmental valuation can be
overcome through mixing methods. In redesigning stated preference,
two approaches are considered: mixing methods within conventional
stated preference; and then moving away from the conventional to
explore the use of group methods within preference construction and
forming a social consensus on willingness to pay. These approaches
are assessed in the light of qualitative findings evaluating the
applicability of environmental valuation. Providing a step-by-step
guide to mixing methods within stated preference surveys, this book
will appeal to environmental valuation practitioners and students
undertaking post-graduate research into environmental valuation. It
will also be of interest to students and practitioners involved in
environmental science or related environmental fields.
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