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Traditions - The "Real", the Hyper, and the Virtual In the Built Environment (Paperback, New)
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Traditions - The "Real", the Hyper, and the Virtual In the Built Environment (Paperback, New)
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Traditions: The 'Real', the Hyper, and the Virtual in the Built
Environment is a continuation of Nezar AlSayyad's engagement with
the subject of tradition in the built environment. In it he
attempts to unsettle the belief that tradition is simply a product
of history and transmission. Without dismissing the parallels
between history and tradition, he argues that normative discourses
which conceive of tradition as a place-based, temporally situated
concept, as a static authoritative legacy of a past, and as a
heritage owned by certain groups of people can no longer be
sustained in the present moment of globalization. Instead he calls
for an approach that recognizes how the main qualities of tradition
are transient, fleeting, and contingent. While using the built
environment as the primary lens of investigation, other approaches
for the study of tradition, with origins in geography, history,
sociology, or anthropology, are actively deployed in this book.
AlSayyad offers a recasting of the epistemology of tradition as
fundamentally spatial, thus providing a much-needed theoretical
rudder for the emerging debates. Rather than analyzing tradition as
a reaction to modernity or as its antithetical other, he examines
those discursive and spatial terrains where tradition collides and
colludes with modernity. AlSayyad argues that built traditional
environments have been studied until recently as 'authentic'
environments that represent 'real' everyday practices. But, as his
research illustrates, their consumption at a mass scale, especially
in the arena of tourism and mass media, has often elevated them to
hyper-environments whose connection to 'real' places results in
fundamentally 'dis-placed' and disembodied experience. More
recently, the portrayal of traditional environments in both the
virtual realm and heritage discourses has resulted in new
articulations of tradition that could not be imagined just a few
decades ago. AlSayyad interrogates the meanings and practices of
tradition in the twenty-first century by looking at these three
distinct categories of the built environment: the 'real', the
hyper, and the virtual.
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