An incisive and powerful investigation of corporate impact on human
and planetary well-being Freedom of choice lies at the heart of
American society. Every day, individuals decide what to eat, which
doctors to see, who to connect with online, and where to educate
their children. Yet, many Americans don't realize that these
choices are illusory at best. By the start of the 21st century,
every major industrial sector in the global economy was controlled
by no more than five transnational corporations, and in about a
third of these sectors, a single company accounted for more than 40
percent of global sales. The available options in food, healthcare,
education, transportation, and even online presence are largely
constructed by corporations, whose sweeping influence have made
them the public face and executive agents of 21st-century
capitalism. At What Cost confronts how globalization, financial
speculation, monopolies, and control of science and technology have
enhanced the ability of corporations and their allies to overwhelm
influences of government, family, community, and faith. As
corporations manipulate demand through skillful marketing and veto
the choices that undermine their bottom line, free consumer choice
has all but disappeared, and with it, the personal protections
guarding our collective health. At What Cost argues that the world
created by 21st-century capitalism is simply not fit to solve our
most serious public health problems, from climate change to opioid
addiction. However, author and public health expert Nicholas
Freudenberg also shows that though the road is steep, human and
planetary well-being constitute a powerful mobilizing idea for a
new social movement, one that will restore the power of individual
voice to our democracy. With impeccably detailed research and an
eye towards a better future, At What Cost arms ordinary citizens,
activists, and health professionals with an understanding of how
we've arrived at the precipice, and what we can do to ensure a
healthier collective future.
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