In recent years governments and scientific establishments have been
encouraging the development of professional and popular science
communication. This book critically examines the origin of this
drive to improve communication, and discusses why simply improving
scientists communication skills and understanding of their
audiences may not be enough. Written in an engaging style, and
avoiding specialist jargon, this book provides an insight into
science s place in society by looking at science communication in
three contexts: the professional patterns of communication among
scientists, popular communication to the public, and science in
literature and drama. This three-part framework shows how
historical and cultural factors operate in today s complex
communication landscape, and should be actively considered when
designing and evaluating science communication. Ideal for students
and practitioners in science, engineering and medicine, this book
provides a better understanding of the culture, sociology and
mechanics of professional and popular communication.
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