Charm is the ultimate social lubricant. It puts people at ease and
soothes tensions in any situation. Charm can stop feuds, create
friendships, and even spread joy. It's what makes people laugh and
want to be around you. With enough charm, you'll move forward in
academia, achieve business success, and enjoy happier, more
satisfying relations with loved ones.
"The Machiavellian's Guide to Charm" breaks down the individual
components of the sometimes elusive trait of charm and reveals the
secret to putting it to work for you. With his unique brand of
humor, author Nick Casanova delivers examples of how different
personalities-a stiff, a boor, and a charmer-would react in various
situations and shows you how to harness the power of charm by
focusing on five key elements: Flattery Empathy Self-deprecation
Humor Calmness
It's entirely possible for anyone to master the art of charm.
The principles outlined in "The Machiavellian's Guide to Charm" are
timeless and can be tailored to fit every individual.
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