To survive in today's competitive business environment, marketing
professionals must look to develop innovative methods of reaching
their customers and stakeholders. Web 2.0 provides a useful tool in
developing the relationships between business and consumer. The
Handbook of Research on Integrating Social Media into Strategic
Marketing explores the use of social networking and other online
media in marketing communications, including both best practices
and common pitfalls to provide comprehensive coverage of the topic.
This book is intended for marketing professionals, business
managers, and anyone interested in how social media fits into
today's marketing environments.
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