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Handbook of Research on Integrating Social Media into Strategic Marketing (Hardcover) Loot Price: R8,414
Discovery Miles 84 140
Handbook of Research on Integrating Social Media into Strategic Marketing (Hardcover): Nick Hajli

Handbook of Research on Integrating Social Media into Strategic Marketing (Hardcover)

Nick Hajli

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R8,414 Discovery Miles 84 140 | Repayment Terms: R789 pm x 12*

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To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today's marketing environments.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: June 2015
Editors: Nick Hajli
Dimensions: 229 x 152 x 36mm (L x W x T)
Format: Hardcover
Pages: 399
ISBN-13: 978-1-4666-8353-2
Categories: Books > Computing & IT > Internet > General
Books > Computing & IT > Social & legal aspects of computing > General
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LSN: 1-4666-8353-8
Barcode: 9781466683532

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