Offers an analysis of research techniques in the service
industries, focusing on the lack of direction in this field, and
describing the whys and wherefores of research in Service Industry
Management, with a view to providing a practical perspective.
General
| Imprint: |
Cengage Learning (Emea) Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
July 1998 |
| First published: |
1998 |
| Authors: |
Nick Johns
• Darren Lee-Ross
|
| Dimensions: |
241 x 165 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
196 |
| Edition: |
New edition |
| ISBN-13: |
978-0-304-33512-1 |
| Categories: |
Books
|
| LSN: |
0-304-33512-6 |
| Barcode: |
9780304335121 |
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